Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one who managed to really teach business lessons with his campaign, i.e. turn online donors into real ground supporters and voices. How did his online advertising campaign work?
Barack Obama had a list of email addresses for 13 million people. He had five million friends on 15 different social networks such as Facebook (3,000,000), MySpace, covering several Asian communities, African-Americans and Spaniards. He had a website with over 8.5 million visitors per month, over 400,000 blog posts. He had over 2,000 official YouTube videos that were watched over 80 million times. But what was the purpose of this activity on the Internet? Continue reading