In 2013, after graduating from the Physics Department of Moscow State University, Mikhail Karavaev got a job as an engineer in a telecommunications company. But he didn’t want to “work for an uncle”: he didn’t like to follow the orders of his boss, and he didn’t like the salary. At that time, he had been fond of cars for several years and watched what pieces of furniture are made from parts by craftsmen in Russia and abroad. In 2015, in the Top Gear program, Mikhail saw a table at the base of which was a car engine, and decided to try to make such a model, his friend Oleg Kalayev joined him.
The friends took the cylinder block as the basis (the basic engine part, the casing without entrails), they bought it for three thousand rubles. The lid was made of glass. The friends presented the resulting table to a friend Continue reading
Vala Belovezhskaya, Head of Begain Group
“Everything is spelled out in the brand book: from the form of the inscription on corporate pens to the rules of professional etiquette. This document is for internal use and for any employee. Knowing this, ask yourself the question: “Do I really need a brand book?” There are two possible answers. The first one is needed if you have a large company, a lot of employees and you attract external marketers and designers for promotion and advertising. The second – not “is needed at all, if you have a small project, you are happy with this and everything suits you. It will be a waste of money.”
You can understand whether a brand book will be useful to you by the following criteria:
You have a large company that has branches in other cities, regions and even countries. In this case, marketing Continue reading
What is pricing policy?
Pricing is a pricing strategy. It is influenced by a number of factors:
uniqueness of the product, its quality, level of demand and competition;
average market prices;
target group of customers;
long-term and short-term goals of your company.
An important role in pricing is played by costs, which is why many companies strive to optimize their Continue reading