Realized service: Earning on independent travelers
Inga Khrushcheva can tell everyone who wishes not only how interesting and budgetary it is to travel to different countries, but also how to make money on her hobby. A…

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300 grams business or how to open during a crisis
A crisis that only about him have not been written over the past six months. On the Internet you can find a huge number of articles, blogs and videos on…

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The idea of a network business: a service for recording on a car wash in a city
Sergey Smirnov is an experienced businessman. Since 2002, he has been looking for his place in the business, developing and promoting various projects, and in the past, in 2014, he…

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corporate pens

What is a brand book and why is it needed

Vala Belovezhskaya, Head of Begain Group

“Everything is spelled out in the brand book: from the form of the inscription on corporate pens to the rules of professional etiquette. This document is for internal use and for any employee. Knowing this, ask yourself the question: “Do I really need a brand book?” There are two possible answers. The first one is needed if you have a large company, a lot of employees and you attract external marketers and designers for promotion and advertising. The second – not “is needed at all, if you have a small project, you are happy with this and everything suits you. It will be a waste of money.”

You can understand whether a brand book will be useful to you by the following criteria:

You have a large company that has branches in other cities, regions and even countries. In this case, marketing Continue reading

How to open a furniture store from scratch
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