What is a brand book and why is it needed

Vala Belovezhskaya, Head of Begain Group

“Everything is spelled out in the brand book: from the form of the inscription on corporate pens to the rules of professional etiquette. This document is for internal use and for any employee. Knowing this, ask yourself the question: “Do I really need a brand book?” There are two possible answers. The first one is needed if you have a large company, a lot of employees and you attract external marketers and designers for promotion and advertising. The second – not “is needed at all, if you have a small project, you are happy with this and everything suits you. It will be a waste of money.”

You can understand whether a brand book will be useful to you by the following criteria:

You have a large company that has branches in other cities, regions and even countries. In this case, marketing Continue reading →