Musical School - a business idea for creative people
Andrei's whole life passed under the sign of creativity, theater and music. First, he was educated at Tver State University and began to teach children the theater art, while writing…

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Business on the Internet: We open an affiliate online store
There are a fairly large number of people who dream of starting a business on the Internet, but do not dare to take the first step in this direction. Many…

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New business idea for women: tailoring luminous backpacks
I’ll tell you my story of starting a family business. At the age of 30, on maternity leave with my second child, I was looking for a job for my…

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corporate pens

What is a brand book and why is it needed

Vala Belovezhskaya, Head of Begain Group

“Everything is spelled out in the brand book: from the form of the inscription on corporate pens to the rules of professional etiquette. This document is for internal use and for any employee. Knowing this, ask yourself the question: “Do I really need a brand book?” There are two possible answers. The first one is needed if you have a large company, a lot of employees and you attract external marketers and designers for promotion and advertising. The second – not “is needed at all, if you have a small project, you are happy with this and everything suits you. It will be a waste of money.”

You can understand whether a brand book will be useful to you by the following criteria:

You have a large company that has branches in other cities, regions and even countries. In this case, marketing Continue reading

Business Idea: Handmade Mats
With mats people have been decorating their homes and homes since ancient times. Nowadays, starting from the trends of creating ethnic interiors with the maximum number of natural decor elements,…

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How to independently buy a ready-made website with income
Welcome, we, the territory of the investment company! We will help you buy a site! We help private investors to raise income so that it significantly exceeds the expense. In…

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Checklist for those who want to become a tutor
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Business Idea: Handmade Mats
With mats people have been decorating their homes and homes since ancient times. Nowadays, starting from the trends of creating ethnic interiors with the maximum number of natural decor elements,…

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