Business Idea: Handmade Mats
With mats people have been decorating their homes and homes since ancient times. Nowadays, starting from the trends of creating ethnic interiors with the maximum number of natural decor elements,…

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How to reduce the likelihood of conflict when dismissing an employee for a mismatch of his position
One of the reasons for the dismissal or removal of employees from work is the mismatch of the position. It is possible to dismiss under this article, it is only…

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On a couch from Ferrari: how to make money on furniture from spare parts
In 2013, after graduating from the Physics Department of Moscow State University, Mikhail Karavaev got a job as an engineer in a telecommunications company. But he didn’t want to “work…

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corporate pens

What is a brand book and why is it needed

Vala Belovezhskaya, Head of Begain Group

“Everything is spelled out in the brand book: from the form of the inscription on corporate pens to the rules of professional etiquette. This document is for internal use and for any employee. Knowing this, ask yourself the question: “Do I really need a brand book?” There are two possible answers. The first one is needed if you have a large company, a lot of employees and you attract external marketers and designers for promotion and advertising. The second – not “is needed at all, if you have a small project, you are happy with this and everything suits you. It will be a waste of money.”

You can understand whether a brand book will be useful to you by the following criteria:

You have a large company that has branches in other cities, regions and even countries. In this case, marketing Continue reading

Case: How to create a drawing site for people and make money on it
to organize additional income for myself and as a result created a website for draftsmen, who shot well. I'm at work. On the monitor screen is another drawing. Recently, I…

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Small business from scratch
Small projects have always been one of the big problems of a personal business that can doom a worthy project to failure. In addition, a small business has three well-established…

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Business on your car
Opening your own business, you need to decide on the direction of the future business and carefully consider all possible options for its implementation. There are a lot of options…

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Remote Sales
Why exactly the remote sales team? It allows you to save on rent and all associated costs, salary and more. At the same time, the business receives better employees motivated…

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