Business over the Internet: Service for renting unnecessary things
Arkady Meshkovsky is a person who came up with and implemented the idea of using unnecessary things. For the first time, he thought about taking and renting things while studying at a business school.
Who needs “unnecessary” things?
The project was called RENTMANIA, its own savings were spent on the creation and organization of the functioning of the existing Internet site. But the startup was successful and attracted the investments of the Internet Initiatives Development Fund.
We learn from Arkady how he assesses the prospects for business development, and how does RENTMANIA attract its customers?
Meshkovsky begins with the fact that several years ago he traveled with his family to Seliger. For a comfortable and convenient trip, a large, reliable and convenient tent was purchased – it was purchased for 10,000 rubles, and he needed it one-time. After Seliger, the tent remained in the closet, taking up space and recalling the money spent.
The idea of using such things came up with Arkady and his fellow practitioners at a business training. They discussed the need to store suitcase collections on expensive square meters in Moscow and St. Petersburg, which most people need once or twice a year.
Having “caught” the idea, Arkady began to study this issue, began to talk with his friends, to learn from them about things that are stored most of the time and are used on power once a year. It turned out that everyone has such things, and if you add them together, it turns out that there are much more such “dead” things than used.
Then Arkady began to learn about such business areas in the West. An inspiring example is the Airbnb service, with which people can rent their own apartments and houses to travelers.
Starting $ 5,000
To create a working version of the online service, you did not need to spend fabulous amounts. Arkady spent only $ 5,000 to create a working version of the service that has minimal functionality, however, allowing the lessee and the lessor to communicate with each other.
Any user could either register on the site, fill out a profile and rent things, or write to the lessor and negotiate a lease with him.
Arkady used primary capital from personal savings.
The main difficulty was the lack of people’s desire to check “Is it possible to rent something?” Most of the country’s population is brought up so that if a thing is needed, then it must be purchased. It’s not necessary to spend money on the highest quality product – you can buy a cheap Chinese counterpart, you can even buy used goods, but still such a thing will lie in the apartment for years and take up space, but in the end it will still go to a landfill.
Make money on unnecessary things
RENTMANIA service allows you to develop a new way of looking at life. If you need a thing, don’t try to get it urgently, you need to look around and see “Maybe you can get it for rent?”.
This approach to spending money is as simple and convenient as possible. In any case, this is claimed by Arkady.
Now this business is becoming popular, so those who work in this direction rather consider themselves like-minded than competitors.
RENTMANIA’s first customers came from a community of like-minded people – those who helped Arkady create a business, then became the first customers and the first “innovators”.
On the RENTMANIA service you can find children’s toys, sports equipment, evening dresses, musical instruments and systems, suitcases, power tools and any other things that a person may need.
Success is inevitable
Arkady managed to attract the best specialists in the services market to his RENTMANIA project. Specialists in e-commerce, experts on usability and interfaces, specialists with experience in bringing products to the services market from scratch, Arkady left for himself the development of business and sales promotion.
Payback points Meshkovsky plans to reach by the beginning of 2015. Today, studies are ending that will maximize the usability of the project, as well as achieve maximum security for transactions.
The first bar is the achievement of the goal of 100 transactions on the project daily. And Arkady believes that this will happen very quickly.