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How to build a business on caring for the elderly. History of Right at Home.

In the United States, the standard of living allows the elderly to live long, so the average age of the nation is constantly growing, and as a result, the market for firms providing care for the elderly is growing and developing.

For many years, Right at Home has been one of the leading companies in this sector. We’ll try to figure out how they do it.

The permanent owner of Right at Home is Allan Hager. He still warmly recalls one of his first clients.

Worthy old age – a fairy tale and reality in one company

An elderly farmer whose daughter worked in the navy and could not provide her father with decent care, named Art. His requirements for a person helping with the housework were not at all trivial: in addition to ordinary help with purchases, the person had to be able to drive a 1959 Chevrolet truck with a steering column gearbox and three speeds, since the farmer dreamed of daily inspections of his possessions.

Allan recalls that when he heard the client’s demands, he couldn’t even imagine that he could find such a multifunctional assistant who could manage the economy and drive a truck. But “patience and work” helped Hager not to stop halfway and find such a person – long telephone conversations, many calls and rejections, in the end were crowned with success!

For many years, Art has been a grateful client of Right at Home.

This incident occurred about 20 years ago, but allowed Hager to once and for all understand his “secret of success.”

In life, Allan Hager tried many professions – he worked as a hospital administrator, was educated as a nurse, and before opening his own company, he worked in this area to better feel the nuances of the profession and understand its subtleties.

Right at Home today provides elderly people with a wide range of services: help with cleaning the house, help with shopping, as well as nursing at home.

The company’s head office is located in Omaha, and there are branches in eight countries of the world; about 400 branches around the world provide elderly care services. Over the past year, the company’s revenue was approximately $ 265 million. Also in 2013, the company was able to carry out capital optimization and reduce costs by $ 17 million.

This year, Right at Home took second place in the Forbes franchise rating with an initial capital of up to 150 thousand dollars.

What is the difference between Right at Home and its competitors? What is the secret to success?

The main distinguishing feature is the compulsory training and development of company employees. Right at Home provides its customers with exclusively qualified carers with experience. At the same time, competing companies often provide customers with only personal assistants, without special education and skills.

Over the past 5 years, Right at Home has been actively exploring international service markets – the first franchise appeared in England in 2009, then representative offices appeared in China and Brazil.

Although these steps can’t be called global conquest of the market, we can safely say that Right at Home is finding its own path that will help provide quality home care to older people around the world. In the United States, most families live separately, and matured children, who have often become parents themselves, are far from always able to devote the proper amount of attention and care to their elderly parents – in this case, Right at Home comes to the rescue.

In addition, home care is becoming increasingly popular and has even been proposed for inclusion in medical policies as a separate point of the services provided.

Worthy old age – a fairy tale and reality in one company

The rapid aging of people born during the “baby boom” of the mid-20th century, and a high standard of living will inevitably lead to the fact that by the middle of the 21st century the number of people over 60 years old will exceed 2 billion people. Already, there has been a rapid growth in the home care market for elderly people – over the past 5 years, the market has grown by 70%, increasing to $ 30 billion.

At the moment, the company provides services, regardless of state and insurance payments, all services are paid by customers, as the company provides services that are not covered by medical insurance.

Ben Solomon, who opened a representative office in Seattle in 2004, talks about his ten-year experience with Right at Home. Right now, the Right at Home franchise business costs $ 125,000, the smallest part of this money, $ 45,000, is spent on licensing fees, and the rest is on office fees and recruiting the main “backbone” of marketing staff, headhunters, and planners.

Prior to this business, Ben was engaged in the sale of dietary supplements of drugs and organic products, but somehow he saw his neighbor crawling on all fours to his mailbox and several times fell along the road.

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