Home flower delivery business
The story of how, in a short time, the FlowWow flower shop aggregator managed to connect more than five hundred stores located throughout the country on their Internet spaces. Today,…

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The path to collapse: 13 mistakes novice restaurateur
In 2017, businessman Danil Gerasimidi founded the company Gastronorma, which is engaged in the design, construction and reconception of catering facilities. The entrepreneurial team from scratch launched more than 350…

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Price policy
What is pricing policy? Pricing is a pricing strategy. It is influenced by a number of factors: uniqueness of the product, its quality, level of demand and competition; state control;…

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recognizable brand

What is a brand book and why is it needed

Vala Belovezhskaya, Head of Begain Group

“Everything is spelled out in the brand book: from the form of the inscription on corporate pens to the rules of professional etiquette. This document is for internal use and for any employee. Knowing this, ask yourself the question: “Do I really need a brand book?” There are two possible answers. The first one is needed if you have a large company, a lot of employees and you attract external marketers and designers for promotion and advertising. The second – not “is needed at all, if you have a small project, you are happy with this and everything suits you. It will be a waste of money.”

You can understand whether a brand book will be useful to you by the following criteria:

You have a large company that has branches in other cities, regions and even countries. In this case, marketing Continue reading

Instructions: how to start teaching online
Working through the Internet allows tutors to save time, increase the number of students and, as a result, income, as well as live in a comfortable mode for themselves. This…

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Breastfeeding Advice - Useful Advice Business
The health of any person is laid from birth. Many say: "The main thing is that there is health, and the rest will follow." Most doctors agree with this statement,…

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Small projects have always been one of the big problems of a personal business that can doom a worthy project to failure. In addition, a small business has three well-established…

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Price policy
What is pricing policy? Pricing is a pricing strategy. It is influenced by a number of factors: uniqueness of the product, its quality, level of demand and competition; state control;…

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