In 2017, businessman Danil Gerasimidi founded the company Gastronorma, which is engaged in the design, construction and reconception of catering facilities. The entrepreneurial team from scratch launched more than 350 establishments in the main segments of the restaurant market – cafes, fast food restaurants and coffee houses. Among the Gastronorma clients are Dodo Pizza and Pizza 22 cm chains, the catering unit of the Park Inn Pulkovskaya hotel, All Seasons St. Petersburg restaurants, and the Baltschug Moscow deli. One project brings the company from 50 thousand to 1 million rubles, depending on the volume and complexity of the services provided. On average, a team can take about a month to design a restaurant with an area of 250 square meters. Gastronorma’s monthly revenue is 2–4 million rubles. Continue reading
What is pricing policy?
Pricing is a pricing strategy. It is influenced by a number of factors:
uniqueness of the product, its quality, level of demand and competition;
average market prices;
target group of customers;
long-term and short-term goals of your company.
An important role in pricing is played by costs, which is why many companies strive to optimize their Continue reading
On the topic of how to establish a business, I already wrote in an article on how to organize your business. But since setting up a business is not the easiest thing, let us return to this topic again. In the future, we will probably come back again. In today’s article, I will share my opinion on how to establish a business in terms of its systematization, i.e. division of business processes into several subsystems and their integration, and organization.
I would like to note (although for you, the reader, from the point of view of running your own business it may turn out to be insignificant), that this article was placed under the heading “Starting a business” and not “Doing business”, although, probably, the second would be more correct. But, I think that it is necessary to establish business processes at the very beginning of their business, therefore the article is placed in the “Start of Business”. Although I understand that for a completely novice entrepreneur this is not an easy task, but it is necessary to Continue reading